City Corporation Ltd, the developers of Amanora Park Town, Pune have collaborated with Swarovski, leading global fashion and lifestyle brand on the iconic Gateway Towers 1. Swarovski, a name synonymous with crystal, beauty and lifestyle for decades will marvel space at Gateway Towers 1, making this the world’s first luxury residential project marvelled by Swarovski.
Conceptualised by City Corporation, Gateway Towers 1 will boast futuristic design and promises to be one of India’s most prestigious and iconic residential buildings. The towers will be adorned by Swarovski, including breathtaking light fixtures and interiors. With the pinnacle reaching a height of 150 meters or 45 storeys, Gateway Towers will be one of the tallest skyscrapers in and around Pune, changing the city skyline forever.
Aniruddha Deshpande, Managing Director, City Corporation Ltd, while announcing the project said, “We are proud to partner with Swarovski for our flagship residential project, Gateway Towers 1, which I have no doubt will emerge as an iconic global landmark at Amanora Park Town, Pune. Branded residences are a hugely successful concept internationally and are now picking up in India. Customers have become more discerning and quality oriented. Globally, Swarovski is one of the world’s most renowned luxury brand and has been present in the real estate segment, and this association is a step towards bringing their design expertise to India and offering the discerning Indian customers a truly world-class experience.“
David White, Global Vice President Marketing and Sales, Swarovski Lighting added, “India is a very exciting and interesting market, with many brand connoisseurs who hold a deep appreciation for beauty and luxury. As India evolves, we expect Swarovski lighting and interior products to emerge as a perfect fit for those discerning Indian customers who want to celebrate their success with beautiful, exclusive designs for their personal spaces. Swarovski has always been synonymous with crystal, beauty and lifestyle and through the marvelling of Gateway Towers 1, we will attempt to add sparkle to people’s everyday lives with beautiful crystal and lighting products. In City Corporation Ltd., we have found the right partner, and we will strive to ensure that Gateway Towers 1 provides an experience that is more than an investment in a luxury property; it will be an investment in the joy and celebration of life.”